Evaluation 4 - Target audience.

Who would be the audience for your media product?

For our film 'The Woods', we are aiming to attract teenagers from 15 years to around 25 years. This is because it is a horror genre and this age group is usually the ones that the film makes most of its money from through the distribution. They are the age group that uses hardware with multi platform devices such as smart phones. This means that the marketing campaign can target them easier as they can post things on social websites such as Twitter and Facebook where they can easily access and become interested in our film. The type of audience we will be attracting will be into a range of music from Topshop or Topman, River Island, Urban Outfitters. These are all very popular shops within the age group that we are aiming our main audience to be. The clothes that are sold in these shops are known to be 'fashionable' this shows that the people that shop here could be considered to conform to majority influence which would mean that if they know friends that go and watch our film they are more likely to watch it so they have conversations with new people allowing them to create a wider friendship group which is what teenagers are always trying to do. The types of music that our target audience would be into is the hit 'pop' music that is played on famous radio stations such as; Capital, or Kiss. They play a range of different music from pop, house, and occasionally they play some rock music such as Kings of Leon. This shows how our target audience will also be into different genres which means we would need to make sure we use the marketing campaign well so that our film stands out compared to the others. The TV programs that we would expect our target audience to be into would be things like, Friends; this is because it s relaxed  program to watch however is also funny which would allow them to relieve some stress that they would be having as they will be going through either GCSE's, A-Levels or even might be at University. Another program they might be into would be things like Ghost hunters; this is because it links and reflects into our genre 'Horror' because it is about people hunting ghosts and visiting haunted houses which would get the audience adrenaline going which gives off the same effect as our film does. Certain films that our audience will be into would be things like Insideous and Sinister and many more. This is because the age rating for them is 15. This means the teenagers will be able to go and see it. They are also very creepy and frightening films meaning, if they went to see those films, it is likely they would come and watch our film 'The Woods' because they have similar effects on the audience and although the storyline differs they all include a protagonist and antagonist which is what audiences in horror films want to see.  My target audience will be able to relate to the characters in my film because the age and interests will be very similar. This means they can relate into each others lives and creates a sense of realism into one another's life. They will be able to link into the characters situation because there is a very high chance that they would have felt scared that someone is following them even if they aren't. This means that can get the emotions they felt when they were being followed back into the film and make it feel like they have something in common with the character. We decided to set our film in a rural setting  because we thought that it came across to our audience as being a lot more creepy compared to if it was set in a urban setting because rural places are known to be a lot more deserted meaning if anything went wring within the film (which it does) no one would be round to hep. Therefore this makes the audience feel a lot more scared. It is a very conventional setting as typical horror movies use rural settings in order to create a creepy and frightened atmosphere within the audience. The setting is in the woods which means it is quite recognisable because most people who live in rural areas usually live near woods or near alleyways which can be linked into the woods. We decided to not take risks and go fro a non - conventional because we thought that whenever we watched the films ourselves we tended to get a lot more frightened whilst watching it which meant we wanted to reflect our emotions as an audience onto our own film so we wold hopefully get the same results on our audience. We wanted to appeal to a broad audience within the ages of 15 to 25-30 or anyone who is deeply into horror films, this meant that they would instantly recognise the symbolism within our production.